Release facial tension and look naturally more lifted, rested, and calm.

A simple daily ritual for women who hold stress in their face and want something they can actually stay consistent with.

Built to become part of your routine.

FREE 7 DAY TRIAL

You can feel it.

The tightness in your jaw.
The tension in your forehead.
The way your face holds stress by the end of the day.

And even when you don’t feel exhausted… your face says otherwise.

You’ve probably tried things before, or thought about it, but nothing has really stuck.

Not because it didn’t work.
But because it didn’t become part of your routine.

What changes when you do this.

This isn’t about doing more.

It’s about what happens when release becomes consistent.

When you release facial tension daily, your muscles stop defaulting to grip and strain.

Over time:

your face holds less tension at rest
your jaw feels less tight throughout the day
your features look softer and more rested
you stop carrying the day in your face

Small daily release creates a new baseline for how your face holds itself.

Testimonials

I had no idea how beneficial this app would be to my wellbeing. It’s a great way to release tension which Jade expertly guides you through with care and compassion. Not only that - my complexion and skin tone has visibly improved. A genuine game changer 🙏

Penny McDonnell

ON GOOGLE

I’ve had an incredible experience with Fresh Face Formula. It hasn’t even been a month, and I can already see a noticeable difference in my entire face. I’ve done face exercises for years, but I never realized how much tension we actually hold in our face and neck. The program taught me how to release that tension, sculpt properly, and perform effective lymphatic drainage.

What surprised me most is that the benefits went far beyond my face—my sleep has become much deeper, I feel calmer, more open, and genuinely happier. It’s amazing how small, consistent changes can create such a big transformation. I would recommend this program to anyone looking to improve their face, skin, sleep, mood, and overall quality of life.

Wafaa Alwahedi

ON GOOGLE

I love how these classes make me feel- they are relaxing, calming, they make you feel in-tune with yourself and help calm your nervous system! I look forward to signing into the program each day and being surprised by which class is on the daily schedule! Jade is so warm and inviting, I highly recommend this program! ❤️

Tiffanie Kyttle

ON GOOGLE

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Start your guided ritual with a 7-day free trial

BEGIN YOUR ROUTINE

What Fresh Face Formula is.

The Fresh Face Formula is a structured daily ritual that helps release facial tension and support nervous system calm through simple guided practice. It gives you a clear way to work with your face every day without overthinking what to do.

Why This Works.

Facial tension builds through repeated unconscious patterns in the jaw, eyes, brows, and facial muscles. When you release these areas consistently, the system begins to adapt.

This works because:

facial muscles respond to repeated release over time
short daily sessions reduce habitual gripping
repetition creates a new baseline of tension
the nervous system responds to steady, low-intensity input

Over time, your face holds less tension at rest.

Meet Jade

I’m Jade Coyne, a certified face massage therapist with over 5 years of experience helping women release facial tension, soften jaw clenching, and change the way their face feels and looks through simple, consistent practice.

Most women I work with already recognise the feeling. The tight jaw at the end of the day. The heaviness around the eyes. The sense that their face looks more tired or tense than they actually feel inside. They just haven’t been shown a simple way to change it.

Fresh Face Formula was created to bridge that gap.

I first discovered face massage in 2019 and trained with Yakov Gershkovich in 2021. When I began working with clients, I expected only physical change. But what consistently showed up was deeper: women felt lighter, calmer, and more like themselves again.

Around the same time, I experienced a significant personal loss. This practice became something I returned to daily, not just for physical results, but for nervous system support through emotional intensity.

That combination shaped Fresh Face Formula into what it is today.

The Transformation

When you stay consistent, you will notice:

your face looks more rested and lifted
tension begins to release more easily over time
your features appear softer and less held
you feel more grounded and less physically tense in your face
you rely less on quick fixes to feel like yourself

Most importantly…

You stop carrying the day in your face.

In 2 weeks, you’ll feel less tension and more calm. In 4 weeks, you’ll start to see a brighter, more lifted face.

You don’t need to do more.

You just need something you’ll actually stay consistent with.

Start your daily ritual — and feel the difference for yourself.

START RELEASING TENSION DAILY

Who the FFF is for

This is for you if:

you hold tension in your face, especially your jaw, brows, or eyes
you often look more tired or tense than you feel
you’ve tried other self-care approaches but nothing has changed your face long term
you want a consistent, natural practice instead of quick fixes
you’re ready to build something simple into your routine that actually sticks

This is not for you if:

you want instant results without consistency
you prefer occasional treatments rather than a daily practice
you are looking for something passive rather than something you engage with regularly

What our members say...

I am only at day 6 and I am blown away by the changes that I have felt in my nervous system and the de-puffing in my face. I really find myself looking forward to the daily practice it’s such a nice bookend for the day. Thank you for your work Jade! You have a lovely spirit X

Hannah Powell

ON GOOGLE

I've been a part of the Fresh Face Formula for around four months now, and can honestly say it has changed my life. Originally joined to naturally help the signs of ageing, and whilst it has definitely helped with that, I wasn't expecting what a HUGE impact it would have on my anxiety and general mood. Having battled with anxiety for many years, I'd stopped realising what a negative impact it was having on my life, but the FFF has eased so much tension and stress in my body, I finally feel able to live without anxiety holding me back. I highly recommend, it is such an easy routine to add in but has such a massive impact

Katy Warner Smith

ON GOOGLE

I love Jade and the FFF so much. We connected over Instagram and I feel like our connection has been a true gift from heaven.

Self care has always been something that is important to me, but Jade’s videos just take my practice to the next level. They are gentle yet extremely effective, and very easy to follow. This is not a quick fix, but as someone who has been a member for several months now, I can tell you that it is incredible what dedicating just a few minutes each day can ultimately do for you. Be prepared for profound changes.

I always feel calm, relaxed and genuinely loved after each session. Plus my skin is always glowing!

The FFF is a beautiful community that I feel so grateful to be a part of. If you’re looking for a natural way to look younger (while showing yourself some pure love in the process), this community is for you.

Catherine Gretschel

ON GOOGLE

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